JETOUR teams with Discovery and Ed Stafford for global off-road series

JETOUR has partnered with Discovery to co-produce the second season of Adventure of Extremes and sponsor Marooned With Ed Stafford, linking its G700 SUV to a three-continent survival and off-road campaign. The rollout begins in August 2026 and is designed to showcase the vehicle’s durability and technology in extreme conditions.

Why it matters: - JETOUR is using a high-profile Discovery partnership to push the G700 into a global test of durability, capability and brand visibility. - The collaboration is meant to strengthen JETOUR's international positioning through real-world off-road validation. - The series ties product marketing to survival programming with a built-in audience across multiple markets.

What happened: - JETOUR formed a deep partnership with Discovery to co-produce season two of Adventure of Extremes and sponsor Discovery's Marooned With Ed Stafford. - The project marks the first time Ed Stafford has teamed with an automaker and Discovery to create an off-road exploration series. - The campaign launches a survival and 4x4 journey across three continents. - Short-form content for the second season of Adventure of Extremes is scheduled to begin airing in August 2026. - More information is available on JETOUR Global.

The details: - Marooned With Ed Stafford is described as one of the world's most influential outdoor survival programs. - The show's Water chapter in 2025 reached more than 360 million users across the network. - The 2025 chapter won a Gold Telly Award for documentary non-fiction production. - This year's Fire chapter will travel through Ecuador, Colombia, Morocco, Iceland and other locations tied to the theme of fire. - Stafford will face extreme solo survival challenges without food, tools or a camera crew. - Ed Stafford is the first explorer to walk the entire Amazon River and is widely known for extreme survival challenges. - Stafford's reputation is framed as a strong fit with the G700's "Beyond The Horizon" product philosophy. - The G700 will serve as the official vehicle for Adventure of Extremes and as Stafford's mobile base of exploration. - The vehicle is intended to help Stafford cross inhospitable terrain and move from civilized settings into extreme wilderness. - Adventure of Extremes is part of JETOUR's Travel+ product IP strategy. - JETOUR says the program uses professional testing, real-world trials and extreme scenarios to evaluate product strength. - The season will closely link Adventure of Extremes with the extreme settings of Marooned With Ed Stafford. - Stafford will drive the G700 through multiple difficult terrains around the world. - The campaign is designed to show the global market the luxury off-road vehicle's overall performance and technology in harsh driving conditions.

Between the lines: - JETOUR is pairing product proof with entertainment to make technical capability easier to see and share. - The use of Ed Stafford adds credibility because his brand is built on isolation, endurance and field-tested survival. - Discovery gives JETOUR a wider international stage than a standard auto launch would provide. - The strategy suggests JETOUR wants to compete on ruggedness and premium off-road identity, not just design or price.

What's next: - The first short films from Adventure of Extremes season two are expected to air from August 2026. - The Fire chapter of Marooned With Ed Stafford will continue through its international locations as the collaboration rolls out. - JETOUR is likely to use the series as a long-tail brand campaign to support the G700's global positioning.