Splendor Water brings 'live water' pitch to Summer Fancy Food Show

Splendor Water will showcase its wellness-focused bottled water at the Summer Fancy Food Show in New York City from June 28-30, highlighting sourcing, mineral content and minimal processing. The move taps into consumer demand for premium hydration products with clearer provenance and sustainability claims.

Why it matters: - Splendor Water is positioning bottled water as a wellness product, not just a commodity. - The brand is leaning into consumer interest in sourcing, mineral composition and processing methods. - The category shift gives premium water brands more room to compete on story, not only taste.

What happened: - Splendor Water will exhibit at the Summer Fancy Food Show from June 28-30 at the Javits Center in New York City. - The company will be at Booth #5518. - Splendor Water will also appear at Ace Natural (#5854), KeHE (#236) and in the Fancy Bodega pop-up inside the Javits Center.

The details: - Splendor Water sources its water from a single-source artesian aquifer in La Maná, Ecuador. - The water is naturally filtered through volcanic rock from the Cotopaxi region. - Splendor Water says the source area is known for pristine ecosystems and a unique geological landscape. - The water has a total dissolved solids level of 31 mg/L. - Splendor Water describes its product as “live water,” meaning it is preserved from source to bottle without heavy processing or artificial enhancement. - The brand says it keeps the water’s original mineral composition, including calcium, magnesium, potassium, electrolytes and trace elements of colloidal gold and silver. - Splendor Water sells still and sparkling varieties. - The company offers individually sized bottles and large bottles. - Customers can choose glass bottles or 100% BPA-free recycled plastic bottles. - Splendor Water says those packaging choices support environmental initiatives across Ecuador and the Galapagos Islands. - The brand is available at retail locations nationwide, including Erewhon, Sprouts, Bristol Farms, Lassens, Lunds & Byerlys, D’Agostino’s and Gristede’s. - Splendor Water also sells through its online shop. - The company says the product will soon be available on Amazon and Walmart Marketplace. - The company’s online presence includes more information and @splendorwater on social media.

Between the lines: - Premium bottled water is following the broader wellness playbook: provenance, transparency and design matter more to shoppers. - The blue glass bottle is part of that positioning, signaling sustainability and higher-end branding. - The company’s messaging suggests consumers are buying into a lifestyle signal as much as hydration.

What's next: - Splendor Water plans to use the Fancy Food Show to expand visibility with buyers and distributors. - The brand expects to add more retail partners and broaden e-commerce access through Amazon and Walmart Marketplace. - Company representatives are available through Trent & Company for more information and interview requests.

The bottom line: - Splendor Water is betting that premium bottled water can win by combining wellness branding, source transparency and upscale packaging.